Author Index

A

  • Abarghouei, Naser Sadra The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Afjeh, Seyyed Ali Akbar Segmentation and profiling consumers in a multi-channel environment using a combination of self-organizing maps (SOM) method, and logistic regression [Volume 6, Issue 12, 2014, Pages 43-74]
  • Afzali, SH. Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Ahmadi, P. surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Ahmadi Nodooshan, Mehdi The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]

B

  • Bagheri, S.M. Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]

D

  • Davallou, Maryam Banks' Risk Weighted Assets and Cross-Section Stock Return [Volume 6, Issue 12, 2014, Pages 101-114]

F

  • Fatemi, sayedahZahra The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]

H

  • Harandi, Ata Ollah The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Hassas Yeganeh, Yahya Customers' Expectations measurement model based on their perception [Volume 6, Issue 12, 2014, Pages 115-136]

K

  • KaffashPoor, Azar The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Khanlari, Amir The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • KHodadadhosseini, S.H. Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • KHodadadhosseini, S.H. surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Kordnaiejkordnaiej, A. Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]

M

  • Mohammadian, M. Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • Morovati, A. Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]

N

  • Nemati Banadak, Ahmad The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]

R

  • Rezaieetaghiabadi, M. Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]

S

  • Sadeghi, H. Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Saffari Darberazi, Ali The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Samadi, A. Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
  • SHafieroodashti, M. Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]

T

  • Tabatabaee Nasab, Seyed Meisam Customers' Expectations measurement model based on their perception [Volume 6, Issue 12, 2014, Pages 115-136]
  • Taghavishoazi, E. surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]

Y

  • Yoosofifard, a Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]

Z

  • Zamanian, Sahra The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]